Every NCD claim starts with a meal. Timiya intervenes before the claim.
NCDs account for 39% of Kenyan deaths and are the fastest-growing category of insurance claims. Diet is the #1 modifiable risk factor — more impactful than tobacco. Most wellness programmes address exercise; almost none address daily nutrition at the meal level. Timiya gives your policyholders the tool to reduce their own risk — one meal at a time.
Timiya for your policyholders
What policyholders get
- Comprehensive nutrient tracking across all essential vitamins, minerals, amino acids, and fatty acids - consumed vs absorbed
- A longitudinal nutritional profile that surfaces patterns, surpluses, and deficiencies over time
- Daily bioavailability-aware meal scoring with Kenyan food intelligence
- Actionable nudges: one change per meal, zero extra cost
What insurers get
- Aggregated (never individual) dietary risk trend data
- Early signal on population-level micronutrient deficiencies
- Reduced NCD incidence over 12-24 months (iron deficiency anemia, diet-related hypertension, type 2 diabetes risk)
- Differentiated wellness offering that members actually use — because everyone eats
What it costs
- KES 30-60 per policyholder per month (pooled across scheme)
- Volume pricing for schemes with 10,000+ lives
- No hardware — No installations — No training
- Pilot available for qualifying insurers
The arithmetic
of all Kenyan insurance claims are NCD-related
average annual treatment cost per NCD patient
Timiya per policyholder. Less than one lab test.
A scheme with 10,000 lives.
Annual Timiya investment: 10,000 x KES 40 x 12 = KES 4,800,000/year.
Average annual NCD treatment cost per diagnosed policyholder: KES 150,000.
If Timiya delays or prevents 50 NCD diagnoses across the pool, the insurer saves KES 7,500,000/year in claims — before counting reduced hospital admissions, fewer chronic prescriptions, and lower re-insurance premiums.
Return: 1.6x the investment in year one. Compounding every year after.
Diet is the single largest modifiable NCD risk factor globally. Exercise programmes reach 5-10% of members. Nutrition apps that track Kenyan food with bioavailability intelligence reach 100% — because everyone eats three meals a day.